Technical SEO is a method of optimizing a website’s technical elements to improve its performance in SERPs or Search Engine Result Pages. Unlike
on-page and
off-page SEO, which focus on content and external factors like backlinks, technical SEO deals with the behind-the-scenes elements that affect how search engines crawl, index, and rank a website In other words, the goal of
technical SEO is to raise a website’s functional standing so that search engines will rank its pages higher.
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